Packaging Design

One of my most exciting recent projects has been the upcoming Nature’s Fynd brand refresh, which spans packaging, our social channels, website, and more. Over the course of 2024, I’ve worked with internal talent and external partners to bring a new look and feel to life, launching in early 2025.

Our packaging refresh project was intended to increase shelf pop, brand presence, and taste appeal, as well as to better connect to our core customers. The refresh includes our Meatless Breakfast Patties as well as our Dairy-Free Yogurt line and several exciting future packs as well.

As in-house designer, I was responsible for art direction, final flat designs, mechanical file setup, color management, and photography direction.

I’ll be updating this section as more work appears in stores, so stay tuned!