Campaign Work

In late 2023 the Nature’s Fynd creative team was tasked with developing a campaign for the brand’s new Dairy-Free Yogurt which was slated to launch at Whole Foods Market nationally. I worked alongside our copywriter to develop the “Yogurt AF” concept, as well as the look and feel of the creative work that announced this exciting new vegan yogurt to the world.

The campaign spanned digital and print out-of-home in New York, Los Angeles, and Chicago, as well as paid social video and owned media channels.

Role: Concept Development, Art Direction, Design, Animation